Gillette Fusion Launched; P&G Gets First Virtual Look at RFID-Embedded Razor March 27, 2006
In Boston, the EPC (Electronic Product Code) team of P&G takes their first look at the RFID-embedded Gillette Fusion Razors as they are being dispersed from the storage rooms of 400 retailers. Conversely, the new product is being launched in a TV advertisement during the Super Bowl game.
Gillette installed the RFID tags in the new Fusion to hasten up distribution of the razors to retailers. RFID technology takes away eleven days from the usual process; those days can already be used by retailers for selling the new product.
According to Paul Fox, the director of global external relations for P&G, Gillette’s parent company, the Fusion is the first product of Gillette that fully comes with EPC at the time of the product’s launching.
Gillette expects that through the use of the RFID technology, it shall increase its sales and decrease production costs. Furthermore, it foresees 25 percent return on its investment on RFID technology in the next ten years.
- Posted in : RFID News
- Author : RFID Editor
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